BigXthaPlug, born Xavier Landum on May 12, 1998, in Dallas, Texas, is one of the fastest-rising names in hip-hop. In just a few years, he has gone from local buzz to nationwide fame, blending raw Southern storytelling with bold production. As 2025 unfolds, fans and industry insiders are increasingly curious about his financial success and the revenue streams shaping his net worth.
What Is BigXthaPlug’s Net Worth in 2025?
Current estimates suggest BigXthaPlug’s net worth sits between $500,000 and $1.7 million. This figure is based on music sales, streaming revenue, live shows, brand collaborations, and business ventures. With his growth trend and consistent output, many experts believe his total worth could be even higher once future deals and private investments are considered.
How Did His Career Begin and Grow?
BigXthaPlug made his first major splash in 2020 with the mixtape Bacc from the Dead. The release highlighted his raw energy and authentic lyrical style, setting the tone for a career that would quickly gain momentum.
By 2022, he had his breakout moment with the single Texas, which struck a chord with fans and critics alike. The track went on to receive a Gold certification from the RIAA, marking a major turning point in his financial and artistic journey.
In 2023, he took a big leap forward by launching his own label, 600 Entertainment. This business move gave him control over his music and opened the door for signing new talent, further expanding his income potential.
Where Does His Income Come From?
Music Sales and Streaming Platforms
The majority of BigXthaPlug’s income comes from his music. His catalog earns consistent revenue through Spotify, Apple Music, and YouTube. On average, artists earn $3,000 to $5,000 per million streams on Spotify. With multiple tracks hitting millions of plays, streaming has become a strong base for his growing fortune.
Concert Earnings and Performance Fees
Live shows have returned in full force, and BigXthaPlug is cashing in. Booking agents report he earns between $20,000 to $50,000 per appearance. These shows not only boost his income but also help him stay connected with his core fan base. As demand grows, his booking fees are expected to increase in the coming year.
Merchandise and Clothing Line
BigXthaPlug has also built a brand around his image. He runs a clothing line that taps into the streetwear scene, appealing to fans who want to support the artist beyond streaming his songs. Limited drops and online exclusives drive revenue and build hype, adding another income stream that complements his music career.
Brand Endorsements and Partnerships
As his social media presence expands, so does his value to brands. From local endorsements to national sponsorships, these deals have added a steady flow of income. Companies in fashion, beverages, and lifestyle have shown interest, seeing his appeal to younger audiences across the country.
Record Label and Business Growth
Founding 600 Entertainment was a strategic move that’s already paying off. While BigXthaPlug remains the primary artist under the label, plans to sign other rising talent could generate long-term profits. With proper management and distribution deals, the label could evolve into a major player in the Southern rap scene.
Real Estate and Investments
While not much is publicly known about his real estate portfolio, many in the industry suspect he has begun investing in property. Real estate remains a reliable asset class for artists looking to diversify. Passive rental income and property appreciation could quietly increase his total net worth behind the scenes.
What Are His Major Career Highlights?
One of BigXthaPlug’s biggest milestones came with Mmhmm, released in October 2023. The single debuted at #93 on the Billboard Hot 100 and climbed to #63, further cementing his place in the mainstream. These chart positions not only reflect popularity but also boost future streaming income, sync licensing potential, and collaboration offers.
Albums like Amar and Take Care have added both critical acclaim and commercial value to his discography. Each release strengthens his catalog, which means more consistent royalties and long-term earning potential.
How Does Social Media Play a Role in His Success?
BigXthaPlug has mastered the art of using social media for promotion and fan engagement. With a strong Instagram following and an active YouTube channel, his digital presence is a key part of his revenue model.
His YouTube channel reportedly earns around $94,500 per month, which alone could bring in over $1 million annually. These earnings come from ad revenue, sponsorship placements, and content that keeps fans engaged with exclusive music, behind-the-scenes footage, and more.
What’s Next for BigXthaPlug in 2025?
With several projects in the pipeline and plans to grow his label, BigXthaPlug is set for another strong year. His focus on both music and business shows a level of vision that separates him from many of his peers.
If he continues this upward trajectory, his net worth could easily cross the $2 million mark by late 2025. This will depend on future chart success, tour schedules, new endorsements, and the growth of 600 Entertainment.
Final Take
BigXthaPlug has built more than a rap career. He’s building a brand and a business. From mixtapes to charting singles, from merchandise to media presence, his financial profile reflects an artist who understands both the art and the hustle. As his net worth grows, so does his influence in the hip-hop world. Keep an eye on BigXthaPlug in 2025. This is just the beginning.